Lookbook made for ‘By Signe’ Danish fashion brand for their first ever collection named ‘homegirl,’ as a reference to the feeling of freedom and safety within what we describe as ‘home’. The collection is based on a study of what makes the feeling of home, and it is aimed to make the wearer feel the same kind of comfort.
The ‘homegirl’ collection consists of modern basics and statement pieces, in slightly oversized yet feminine silhouettes; clean and comfortable garments made to enhance the natural woman in a modern culture. The color palette is soft and natural, combining soft pastels with a touch of black and caramel.
The collection is available exclusively online at www.bysigne.com and ships worldwide.
Model Helena Quist / Design anekdote studio / Photography Nils Amdisen