Anekdote Studio, Copenhagen

Identity systems for growing brands.

Identity systems for growing brands.

You leave with a mark, a visual language and the rules that hold them. Built once. Still compounding.

You leave with a mark, a visual language and the rules that hold them. Built once. Still compounding.

+30%Course enrollments since launch

Brands we've built for

  • Avatar 4
  • Avatar 5
  • Avatar 6
  • Avatar 7

Enduring identities,
ongoing relationships

What an identity system is

A mark, a language and the rules behind them, built as one. Your team runs it every day. It holds when the business grows.

Brands we've built for

  • Avatar 4
  • Avatar 5
  • Avatar 6
  • Avatar 7

Enduring identities,
ongoing relationships

Where to start

Sprint

Direction before execution. Two routes, one mandate. A foundation to build from.

Execution

Mark to campaign, every piece built on one system. The one you have, or the one we make.

Always On

You call, write, or slide into our DMs. We pick up, adapt, and stay close.

Proof

The work holds while the business scales.

Rytmisk Center photoshoot

One identity.
Every audience. Endless variation.

One identity.
Every audience.
Endless variation.

Course enrollments up over 30% since launch. Partnership ongoing since 2024.

CLIENT: RYTMISK CENTER

One identity. Every audience.
Endless variation.

Course enrollments up over 30% since launch. Partnership ongoing since 2024.

CLIENT: RYTMISK CENTER

Ecocare logo

One system.
Every city. No panic.

One system.
Every city.
No panic.

Two brothers in London, 6 people when we started. Now 20, serving 12,000 customers a year across the UK.

CLIENT: ECOCARE

Generator Festival identity system

One yellow.
One typeface. No exceptions.

One yellow. One typeface.
No exceptions.

One yellow. One typeface.
No exceptions.

One brand guide, adapted every edition for 7 years. It still holds up.

CLIENT: GENERATOR

Tell us what you’re building.

We’ll help you find the starting point, the scope and the order to build in.